Today, the number of services offered and specializations sometimes leave us in the dark about their true role. So, what is a Brand design agency really doing: is it just applying what is asked of it or does it has a real role of advice and conceptualization? Talking about design, designing, making it one of the most essential cogs in the sale of a product is something quite modern. The way of selling a product, it's packaging itself, are all arguments that make the success of a perfume, an electronic object or even a pair of socks. This is a relatively modern trend since it has been a little more than 10 years since the design agency has established itself as an essential step in the promotion of a product.
Today, a simple call for tender is enough to attract dozens and dozens of different agencies, more or less important, more or less specialized. The idea is simple: introduce a product and ask designers to find the best way to sell it. But we can legitimately ask ourselves a question: what is the role of a design agency? Indeed, we sometimes have the impression that the agencies and their designers are only responding to specifications, thus limiting them to the role of performer. Yet, seeing them work, we quickly realize that designers have a mission much more complex than this simple role of responding to strict instructions. Often blurred, hesitant, they do not allow deciding and most design agencies take positions that are very unique.
When a brand wants to market its product, it often has to think about the packaging and the appearance of the product. It is, in this case, to appeal to a brand design agency to help it think the marketing strategy that will be most appropriate. A call for tenders is then launched, describing the product in broad outline. It is then up to the agencies to respond. Each will then embark on a singular project to find the best way to showcase the product. For example, a board of designers and project managers meets to express a vision of the product. In a nutshell, it's a question of finding the spirit, the style of life that will be a question of giving it according to the clientele to which it is addressed. The goal is to give the consumer the idea conveyed by the product in the simplest and most effective way.
The brand or advertiser will then select a few agencies from which he will then have to choose. The most interesting, the most efficient brand design agency and the one that proposes the most advantageous rates, is chosen and will take care of the realization of the project. Today, the role of a design agency appears almost more important than the product itself. Let's take two equivalent products: it is the marketing strategy and therefore the design that can very quickly make the difference. So do not think that the design is limited to the execution, it is a specialty in its own right that requires special expertise. Finding the most appropriate means of communication and the most effective format are important as well as current issues. Especially at a time when digital techniques are being perfected more and more and the means are multiplying!