SEO Trends & Tips for 2020 – Stay Ahead In Competition

If you have a business, you should not only have a website but learn to position it as well as possible. To do this, the way to do it without cost is to work SEO. But SEO is a changing discipline. Where will the shots go next year?

Digital Marketing Services is the set of strategies especially SEO services applied to improve the visibility of a web in search engines, particularly Google. Organic positioning is key to a business, but it is not easy to be updated on the subject. Also, the operation of the Google algorithm is unknown and changes over time.

1. Implementation of structured data to take advantage of searches without clicking

Non-click searches grow more and more and now account for almost half of the totals. Is this type of search positive for our strategy? If so, we must correctly implement the structured data that we have.

Non-click searches are related to voice searches, in which users expect a specific and direct response. The intelligent assistants will drive more such searches are expected to become 50% of the total by 2020.

2. Creation of localized content for local SEO strategies

It is possible that, depending on the characteristics of your business, you should work more on Local SEO. For this, Google has a specific algorithm, different from the traditional SERP. This very important part of digital marketing services for local business growth.

Get the most out of getting quality local links. Here it doesn't matter so much whether they are following or not follow. You have to make sure that you link to your website from the site that customers visit, be it Facebook, Twitter or other social networks.

It is important to generate opinions on both the Google My Business tab and on TripAdvisor and that there is consistency across all platforms. The information on Google My Business tab must be updated correctly and the content focused on the business and its location, as a way to differentiate you from the competition.

3. Extracting valuable data to know what your users want

Keyword strategies have been relegated in favor of a language comprehension strategy, following a revolutionary Google algorithm update.

"Semantic peculiarities" should be studied to know what users want. The last update of the algorithm, which applies the BERT models, processes the words within the context of a sentence, instead of taking them in isolation.

4. Handling large amounts of data more efficiently with a single tool

The Jupyter tool citation allows you to process a large number of data and automate many processes. A tool that exceeds Excel in data checking, transparency, flexibility, and speed.

5. Use of qualitative data to make decisions focused on real users

It is important to carry out a qualitative investigation together with the qualitative one to obtain information about the real human desires and the difficulties that the clients have in making their decisions.

6. Define an objective and be specific, focused and simple.

Ask questions open to customers to better define the audience. If you have little time, you can ask the question through social networks.

Observe users discover what and how they are looking for and moving through the conversion funnel.

Quantify this data that must be combined with other data sources (PPC, conversion data) to make a clear decision.

The consumer buying process is conditioned by psychology, so we must improve the way we communicate with them. To influence the client positively, it is convenient to apply the 6 techniques:

Urgency: play with the time scales and generate a sense of urgency in the user with direct calls to action.

Authorities: show us as a source of authority in the industry.

Sympathy: show proximity with the user and with the product or service that is marketed. In influencer marketing, it works best.

Social tests: show good guarantees for other people to buy their products through the opinions of other satisfied users.

Reciprocity: compensate the user in the purchase process. Offering a gift can have a positive impact on the buyback.

Purpose: to link the purchases made by users with the contribution to charitable causes.