7 Social Media Marketing Trends You Can’t Ignore in 2020!

Social networks are here to stay, we have known that for a long time, but evolving and setting trends is what has led them to be the most used platform to do Marketing. Here are 7 trends for Social Networks in 2020. By the end of 2020, for the first time, advertising investment for mobile searches will exceed that of desktop devices. 🧐 

Hubspot joined forces and managed to bring together the most recognized influencers and marketing professionals worldwide to achieve a study where they share points of view, analysis, and actions that will be part of the future of marketing and public relations using social networks. This is Most Important for your social media agency to enhance your strategy.

1- TikTok will be part of your marketing strategy

In marketing, it's easy to trust the big 5. Facebook, Instagram, Twitter, LinkedIn, and YouTube. However, audiences are fragmenting attracted by new social platforms. Channels like TikTok is attracting large audiences and are more than ready to get marketing investments that would otherwise be leveraged elsewhere. 😉 

2- Social welfare as an essential part of your commitment to the consumer

Social networks have grown an integral part of our lives. However, now we are all more aware of how this impacts our mental health. There will now be greater awareness about the time we spend online and we will see more and more campaigns urging users to escape the digital world to spend more time in the real world. 🤑

3- You will use the power of data privacy and control the fake news

Data privacy has been, for several years, one of the main challenges of social networks and its users are increasingly concerned about how brands use their data. Additionally, fake news remains an alarming topic for many users. In 2020 that will change because today people demand honesty. Thanks to the recent regulations and the proactivity of the main networks, these issues will begin to be diluted and trust in social networks will be strengthened once again.

4- The RA & RV will be used effectively in your marketing

Augmented Reality and Virtual Reality will go beyond the world of entertainment, with the arrival of 5G. This technology will make the RA & RV have a greater integration with the apps, thus opening up more opportunities for marketing specialists. You will see new creative campaigns and strategies that integrate with these technologies to improve the consumer experience in real-time and through all the elements of the social media agency.

5- You will use Artificial Intelligence 👇 

Artificial Intelligence (AI) has progressed a lot this past decade. However, the next 10 years will take her further. In 2020, people will no longer doubt technology they will integrate it into their roles.

The myth that artificial intelligence will replace jobs will disappear, and instead, opportunities will arise that will allow Marketing and PR experts to work faster, smarter and with insight-based data. AI technologies such as video analytics will become commonplace.👍🏼 

6- Generation will only participate if you modify your strategy

Consumer habits are changing on a global scale with the increase in mobile use and with the change in interaction habits between people. Expect great things in 2020 regarding these uses. People will move away from search engines and look for more technological methods such as social video, voice search, custom interactions and more. Social media agencies will be more focused on consumers, know exactly where they are and will be part of their conversations.

7- Your influencer marketing will go from less to more 🗣👥 

Today, influencer marketing is more relevant than ever. However, it will decline in 2020. To counter some risks such as fake engagement, brands will move away from celebrities and approach micro and nano influencers. These niche influencers offer personalized communities that have a high level of commitment. They offer more accessible opportunities for marketing consulting companies.

What happens with trends is that following them leads you guarantee success: I advocate paying attention to social media trends, but before getting on the train, evaluate carefully before incorporating them into your marketing strategy and make sure you always remain consistent with your brand and commercial efforts.