The first thing to keep in mind when you want to start using the storytelling technique is to know that a good story is composed of creativity, honesty, emotional connection and inspires action. It is also important to know that there are certain actions that stories can cause such as changing the way we feel, think and act. For each one, the stories involve inspiration and the energy to achieve those changes.
Storytelling humanizes your business and creates a closer relationship between your brand and the consumer, which is the perfect opportunity to turn a prospect into a loyal customer. Understanding storytelling is not news, and you may have heard that term circulating in marketing discussions a lot. The fact is that the creation of a brand story is a key piece to bring people together, convey a message with emotion, creating a sense of community and human connection. By definition, it's about great brand storytelling; it means a relevant, engaging story that conveys brand values.
The first thing you should know is that you do not need to be a great writer, or have studied classical literature to know how to enter the hearts of your users. In fact, a very simple technique to start your brand storytelling is to know what your users like. Sure, you already have this information with some data and analytics that you already use for other things such as personalized email marketing or to measure the results of your content. If you already have this, start well. Know that not only text lives storytelling. Often, a single image speaks for itself. This is because users often turn their attention to visuals. In the case of storytelling, the text complements the image and the image complements the text, forming a great partnership.
Tell the story very slowly and the audience will lose interest. But, go very quickly, and they may not keep up. Accelerate and slow down the story according to the tension, as long as you can evaluate your audience and keep it with you. Rhythm also applies to the speed with which you tell the story in person when you should pass both the story itself and the way you tell it. This storytelling technique is critical in videos, speeches, sales calls, etc., because your voice is the medium.
Very good brand storytelling follows a curve of emotions and leads the viewer through the actions of the characters. Those who watch have to live a roller coaster of sensations inside, loving, hating and cheering for the lead. In addition, every narrative must give the protagonists a transformation: it can be an apprenticeship, an achievement or a change in their state of emotion. If history does not transform the character, it is not history. To tell a good story, you need to be confident to convince, in addition to the audience, doing the history of your brand may be the best way to plant in your niche market. Think of this story as the best way to establish yourself within the minds of your potential clients. Put your heart and you will see that you can get what you want.