Snapchat is just that application that allows you to send animated images in which your face becomes a fun emoji. However, the possibilities of this app in the field of instant communication have made it an essential tool in the digital strategy of many digital marketing services provider. Find out why Snapchat is another of the great allies that your company will find in the complex world of digital marketing. It is an instant messaging application that takes the form of a social network by allowing users to follow and send messages in the form of photographs or videos, either individually or in groups.
But, and here is one of its main attractions, the user can select the time that the message will be visible to its recipients, being 1 second the minimum time and 10 seconds the maximum. In other words, Snapchat consists of sending photographs or videos, which can be previously edited, with the peculiarity that the people they are destined to have a time limit to watch them. Precisely, the rapid destruction of its content has made it so popular among young people who feel "free" when sending content because the possibility that these are captured by screenshots becomes minimal.
Why include it in your digital strategy?
Most of the social media marketing campaign management has seen how interest in this network has increased not only among users but also among brands. And is that, as you anticipated, the possibilities of Snapchat are much wider than it seems. Below, There are reasons why it should be contemplated in the digital marketing services of many companies, especially those whose products or services are aimed at a young audience :
Your figures do not deceive
Currently, Snapchat is used by 150 million people, 70% of whom are under 25 years old. In total, more than 10,000 million videos are consumed per day, well above the 70 million daily posts that are produced on Instagram.
And if these data do not convince you, I'll tell you others that may help you to get an idea of the magnitude of this phenomenon: Snapchat grew in a year which took four Twitter. And it is only talking about increasing their users but their active users: 65% of people who use this application upload photos or videos daily while only 35% of Facebook profiles record the daily activity.
Launches limited offers
When a brand is present in Snapchat, it has a perfect channel to share with its follower's offers of limited temporality, thus adapting the message to the format and vice versa.
Show the day to day of your business
There is nothing that interests a human being more than what another human being does in his daily life. That your business is on Snapchat offers you a unique opportunity to show what day to day looks like through images or videos. It does not matter that they are not perfect because their life will be minimal and spontaneity plays in your favor and makes you a closer business. Nor should you be afraid to "discover" secrets to your competition because when you want to realize, that photo or video will be gone.
Those companies that produce products by hand, called handmade, find a perfect tool in Snapchat videos as they can show the process of creating their articles through videos that their potential customers can see, something that always generates a positive perception of the mark when verifying that, indeed, his creations are made by hand.
Including Snapchat in the digital strategy of many digital marketing services provider can be very beneficial, especially if you are dealing with businesses that target a young and active target in social networks.